Transitioning from a corporate job to ASEA business

The term redox is scientific shorthand for reduction-oxidation reaction, a biologically important electron-transfer reaction that plays a significant support role in many of the body’s life-sustaining processes, notably energy-providing metabolic functions.

The healthy upkeep of the body depends on communication between cells in every tissue, organ, and system. This vital intercellular communication ensures that messages are delivered and received to modulate cell production, initiate and sustain repair mechanisms, and perform other restorative processes. The molecules involved in this communication are called cell signaling molecules.

During cellular respiration, the body produces small molecules with redox potential. These are redox molecules, and because many of them can perform cell signaling functions, these types of redox molecules constitute their own important class of cell signaling molecules called redox signaling molecules. Any cell signaling function carried out specifically by redox signaling molecules is known as redox signaling.

Redox signaling molecules are produced in every cell of the body through natural metabolic processes. Until the 21st century, such biological processes were the only known source of redox signaling molecules. Electrolysis, which is the type of reaction used to produce the redox signaling molecules, is known for many decades. The groundbreaking patent is how ASEA found a way to stabilize the molecules, which are highly reactive and unstable.

While most ordinary dietary supplements provide only nutrients the human body does not synthesize, the biological deficiencies caused by aging and cellular breakdown go deeper than just nutrition. As stress, diet, air quality, and other environmental factors cause cellular breakdown over time, the body’s naturally supplied balance of redox signaling molecules is compromised—creating a need for supplemental redox molecules like those found in ASEA REDOX Cell Signaling Supplement.

In 2016, ASEA commissioned a scientific study that used gene expression as the key performance indicator for ASEA REDOX Cell Signaling Supplement. The study found that, over eight weeks, those who drank ASEA REDOX daily experienced a 20–31% beneficial and stable change in gene expression in five genes involved in pathway signaling.

The nucleus is the cellular “brain,” which holds information about the cell’s specialized function in small segments of DNA called genes. Gene expression is the process by which genetic information is accessed and applied to orchestrate cellular function; without it, cells would be unable to perform life-sustaining tasks. The supplemental redox molecules found in ASEA REDOX Cell Signaling Supplement have been shown to affect genetic expression in a positive way, helping to protect, rejuvenate, and enhance cellular function.

A series of chain reactions (or cascades) initiated by signals at the cellular level cue cellular responses that maintain the balanced biological activity that keeps your body functioning. Signaling pathways guide the progression of these cellular responses, including genetic responses, determining their scope and overall effect in the body. Some pathways are extensive and can influence a wide range of physiological behaviors. For example, the genes affected by ASEA REDOX play a significant role in influencing five key areas of health: Vascular Health, Innate Immune System Response, Inflammation Reduction, Hormone Modulation, Digestive Enzyme Production.

Redox signaling is a maturing area of research within the fields of cell biology and metabolic studies. A peer-reviewed scientific journal dedicated to understanding the vital impact of redox processes on human health and disease was established in 1999. Estimates put the number of peer-reviewed papers on the topic somewhere in the tens of thousands.

The discovery itself happened in the 1600s when light microscopes allowed the study of life at cellular levels. In the 1900s with the help of an electron microscope, structures inside the cells could be studied, but it wasn’t until the latter part of 20th century that cells were understood in enough detail to begin observing and theorizing the forms of signaling behind cell activity. By 1999, the role of redox within cell signaling was understood and formalized enough to prompt the creation of a peer-reviewed scientific journal on the topic.

The processes of metabolism and cellular respiration saw discoveries in the 1930s and ’40s that illuminated the methods by which the human body uses oxygen and redox processes to fuel vital functions. Research in the 1950s and ’60s provided early clues into the molecular basis of cell signaling, though scientific papers didn’t begin talking about cell signaling as a distinct discipline consistently until the ’80s and ’90s.

ASEA Founder Verdis Norton was first introduced to redox signaling biochemistry while serving on the board of a Utah biotech company. The company’s preliminary work in redox molecule synthesis had produced promising results, but a lack of funds forced them to shelf the project early. Convinced of its breakthrough potential, Verdis and a few close partners pooled resources to acquire the discontinued tech and revive the research. ASEA commissioned its own team of medical professionals, scientists, and engineers to advance the technology, conducting a comprehensive safety analysis and producing a scalable method of production for ASEA REDOX Cell Signaling Supplement and future redox signaling products.

Yes. ASEA has patented the processes used to produce its redox products: ASEA REDOX Cell Signaling Supplement, RENU28 Revitalizing Redox Gel, and RENUAdvanced Intensive Redox Serum. Patent information is available by request.

First, it’s important to remember that redox signaling is a natural biological process that safely occurs in every cell of our bodies. The redox signaling molecules in ASEA products are native to the body and easily assimilated. Studies have consistently shown that ASEA’s redox products are safe and effective. See product label for recommended serving amounts by age.

All ASEA redox products are manufactured at the ASEA Redox Center, an FDA-registered, NSF-registered facility located within a mile of ASEA global headquarters in Pleasant Grove, Utah. The ASEA Redox Center is owned and operated by ASEA to meet all FDA Good Manufacturing Practices (GMP). These GMP requirements are listed in Section 8 of NSF/ANSI 173, the only accredited American National Standard in the dietary supplement industry developed in accordance with the FDA’s 21 CFR part 111.

ASEA Redox supplement is the first and only product in the world certified to contain active redox signaling molecules, which affect gene expression in a positive way. Drinking four ounces twice a day supplements your body’s own redox signaling molecules, helping to protect and rejuvenate cells, and keep cells functioning at optimal levels. ASEA Redox Supplement has been shown to improve immune system health, help maintain a healthy inflammatory response, help maintain cardiovascular health and support arterial elasticity, improve gut health and digestive enzyme production, and modulate hormone balance to support vitality and wellness.

Yes! ASEA is 100% safe and nontoxic. Redox signaling molecules are naturally occurring in the body, so ASEA Redox is native to the body. ASEA has spent millions of dollars on research and studies to ensure their products are safe, and they continue to research and improve all their products. Their products meet the highest level of production standards.

ASEA’s production facility is FDA registered and undergoes regular inspections. This means ASEA agrees to follow all guidelines set forth by the Food and Drug Administration for dietary supplements. Furthermore, ASEA’s facility is kosher certified, NSF registered and GMP compliant.

ASEA invests time and money in testing their products. Their products have been researched by medical doctors who have found that ASEA reduces oxidative stress. ASEA partnered with Taueret Laboratories to study the effect ASEA water had on activating genes. They found up to a 31% difference in gene expression in five genes that have the potential to influence many biological responses. These genes play a role in the immune system, vascular health, digestive enzyme signaling, hormone modulation, and inflammation reduction.

ASEA Redox Supplement has small amounts of chlorine in it to help create the chemical reaction necessary for it to contain signaling molecules, but the levels are small and completely safe for human consumption. ASEA is made of two ingredients: deionized water and sodium chloride, which are essential for the redox signaling molecules it contains.

Tests have proven that cellular biomarkers respond to ASEA within thirty minutes of consumption, so it begins to work right away. Most people start seeing results from ASEA products within five to seven days. ASEA even has a health awareness form to track changes in the body before and during using their products so consumers can focus on the positive changes they do see.

Some arthritis is caused by inflammation of the joints. ASEA partnered with Taueret Laboratories to study the effects that ASEA Redox Supplement has on the body. One such finding showed a 20-31% increase in gene expression abundance. One area that showed change was inflammation pathway reduction. Some forms of arthritis are caused by inflammation, and some ASEA users who have arthritis have seen good results when using ASEA products.

Redox signaling is a process in your body where molecules involved in oxidation and reduction reactions (redox reactions) send signals to trigger reactions to support different cellular activities and functions. Thus, cells use redox signaling to communicate which influences functions that maintain the body's health and balance.

No. ASEA is exactly what it claims to be: the first and only shelf-stable supplement in the world proven to contain redox signaling molecules. It has been studied by numerous doctors and scientists who have found that ASEA activates genetic pathways for good and reduces oxidative stress.

ASEA’s breakthrough redox signaling technology provides critical connection and communication between cells to ensure optimal renewal and revitalization, supporting the development of new, healthy cells in the body. Healthy redox signaling is good for a number of things like a strong immune system, hormone modulation and a healthy inflammatory response. In testing, ASEA has also shown to help reduce oxidative stress and support cardiovascular health.

No. ASEA is made of two ingredients: deionized water and sodium chloride, which is basically salt water. But ASEA is more than that. It has been proven by third-party laboratories to contain redox signaling molecules.